Color options in an age of instagramability
22 Aug 2018 | Naturex
The trend for natural colors is part of a wider shift in consumer awareness about health and wellbeing and a desire for cleaner and safer food products. People now have access to more information than ever before and, as a result of demand from consumers and pressure from health interest groups, the natural ingredients space has been growing steadily for several years now. In light of this, the incentive is now overwhelming for food manufacturers to clean up their products, and this is reflected in the rapid uptake of natural colors in new product launches. Nathalie Pauleau, Natural Colors Category Director at Naturex discusses the company's latest innovation.
