Can Packaging for Marketing Impact
09 Mar 2017 | Crown
Crown presented CrownSmart, a new innovation designed to connect brands with end-users, allowing brands to gain an edge with the end user and access unrivaled consumer data. CrownSmart is a new interactive application that allows brand owners to directly interact with consumers, delivering a wide range of content or experience via a unique code situated beneath the tab of a beverage can. The codes can also be used as anti-counterfeiting technology or to deliver experiential content. CrownSmart’s unique, scanable codes on the cans bring valuable purchasing data to brands’ marketing teams, allowing them to tailor subsequent campaigns.
