Name: Can Packaging for Marketing Impact
Uploaded: 2017-03-09T00:00:00+00:00
Duration: 3 min 10 s

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Enzybel by Natix promotes specialty enzymes for food and beverages, highlighting key applications and its presence at Fi Europe, booth 42M12

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Can Packaging for Ma...

Can Packaging for Marketing Impact

09 Mar 2017 | Crown

Crown presented CrownSmart, a new innovation designed to connect brands with end-users, allowing brands to gain an edge with the end user and access unrivaled consumer data. CrownSmart is a new interactive application that allows brand owners to directly interact with consumers, delivering a wide range of content or experience via a unique code situated beneath the tab of a beverage can. The codes can also be used as anti-counterfeiting technology or to deliver experiential content. CrownSmart’s unique, scanable codes on the cans bring valuable purchasing data to brands’ marketing teams, allowing them to tailor subsequent campaigns.

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