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Anuga 2025: Samyang expands in Europe with Korean flavors and culture

08 Oct 2025 | Samyang

At Anuga 2025, the marketing lead at Samyang Europe, Xuan Khuat Duy, said the company’s success lies in its blend of Korean authenticity, local culture, and spicy flavors. Duy told us that the company operates in over 40 European markets and optimizes its operations to better comply with EU regulations.

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