“Amaizing” red from hybrid corn launched at FiE
21 Jan 2020 | DDW The Color House
The company that started over 150 years ago in caramel colors recently added two new bright, natural and fully traceable colors to its portfolio. Dr. Connie Sandusky, Global Marketing Director at DDW The Color House discusses a new anthocyanin red at Fi Europe 2019. The red comes from purple corn, which can be traced directly to the farmer who produced it. The new chlorophyll color comes from the only approved edible plant-source material on the market – Lincolnshire grass.
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