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Addressing the Healt...

Addressing the Healthy Aging Market

04 Dec 2012 | Innova Market Insights

Ten emerging trends that will impact new product activity in 2013 and beyond have been identified by Innova Market Insights from its ongoing analysis of global developments. Successful previous predictions from Innova Market Insights in its annual Top Trends series have included the emergence of interest in naturalness and sustainability as long ago as 2008 and the return to softer claims for 2011. The market researcher has tipped "Gray But Healthy" to be a key trend in 2013, as the industry looks to address the needs of the aging global population.

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