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Alfred Ritter GmbH & Co. KG spotlighted the topic of cocoa also towards consumers through the launch of a new product range: the Cocoa Selection. With only three ingredients – cocoa, sugar and milk in one variety – the recipes are reduced to the essential and guarantee an authentic cocoa flavor. The three varieties are distinguished by their cocoa content (55 percent, 61 percent and 74 percent). For each variety, Ritter Sport uses cocoa from only one country of origin, i.e. Ghana, Nicaragua and Peru. This single-origin principle is a special feature in the volume market and aims to enable consumers to experience an entirely new dimension of cocoa as a natural raw material.
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