A new line of origin cocoa products
31 Jan 2019 | Alfred Ritter
Alfred Ritter GmbH & Co. KG spotlighted the topic of cocoa also towards consumers through the launch of a new product range: the Cocoa Selection. With only three ingredients – cocoa, sugar and milk in one variety – the recipes are reduced to the essential and guarantee an authentic cocoa flavor. The three varieties are distinguished by their cocoa content (55 percent, 61 percent and 74 percent). For each variety, Ritter Sport uses cocoa from only one country of origin, i.e. Ghana, Nicaragua and Peru. This single-origin principle is a special feature in the volume market and aims to enable consumers to experience an entirely new dimension of cocoa as a natural raw material.
To the ISM in Cologne.
I'm here with Bianca Kuli from Ritter Sports.
Bianca, big trend in the industry towards traceability and origin marketing.
What, what are you doing for this regard?
You have a very interesting new line that you're presenting here at the show.
Yeah, exactly, , we've been highlighting our most important ingredient, and that's obviously the cocoa for our chocolate.
We've been, for example, been working in Nicaragua for more than 30 years now.
I'm working very closely with the cooperatives and with the farmers, to get one transparency so we know where our cocoa is coming from.
Also, I'm looking more deeply into the quality, helping the farmers.
To improve the quality of their products, we're paying special bonuses on top of the regular price, for the certified sustainable cocoa, for all our products, we only, we only, buy certified sustainable cocoa and, this year at the ISM we are presenting a new and very special product range.
It's our cocoa selection, and it's 3 different varieties.
It's single origin, each one of them.
So the first one is from Ghana, it's, the smooth one.
The second one is with cocoa from Nicaragua where we have the partnerships, and the third one is from Peru.
It has the highest amount of cocoa, and all three of them have, if you look at the bag, very few ingredients.
It's only the cocoa, and the cocoa butter, sugar, and in that one.
It's milk and that's all.
So we really highlight the cocoa so the consumer can really taste how special the cocoa is and taste the difference from the three countries of origin.
It's a really impressive packaging and also very interesting positioning, I think, for you as a brand, which is a kind of a classic, kind of classic brand.
What type of consumers are you looking to address with this product?
Who will buy this?
Everyone, everyone who enjoys chocolate and everyone can see and taste how colorful the cocoa is, and that's just who we are as a brand.
We're colorful and that's what we want to show with this product as.
OK.
And how can we expect to see this moving forward?
Are there maybe more origins that you can look towards, or , probably there's more countries of origin that we get cocoa from.
So yeah, watch the space.
OK, thank you so much.
Thank you.
