“Unlocking the power of beanz:” Future Food-Tech partners with Kraft Heinz for Innovation Challenge

20 Jul 2021 --- Future Food-Tech has revealed its latest Innovation Challenge will be in partnership with Kraft Heinz to spotlight emerging talent within the F&B space. 

Food-tech start-ups are encouraged to submit solutions that “unlock the power of beanz.” Selected finalists will pitch their solution to Kraft Heinz and a global audience during the live-streamed virtual Future Food-Tech Summit from September 30 to October 1, 2021. 

Showcasing healthy solutions 
The Innovation Challenges offer food-tech innovators worldwide the opportunity to showcase affordable, nutritious, tasty, convenient and healthy solutions for consumers.

“We’re delighted to be working with Kraft Heinz to launch this Innovation Challenge and look forward to hearing from innovators who have new and exciting solutions to tackle this challenge,” says Oliver Katz, conference producer for the Future Food-Tech series hosted by Rethink Events. 

Applications for the Future Food Tech Innovation Challenge are now open until August 20.“Our Innovation Challenge enables opportunities for start-ups to partner with corporate leaders to scale their technologies as we have previously seen with Unilever, Kellogg Company, Quorn Foods and Roquette. This time we are excited to scout for innovations in the beans and legumes category with Kraft Heinz.” 

Fertile soil
Erik-Jan Ransdorp, international director for R&D Better Meals and EMEA at Kraft Heinz, says that Kraft Heinz has a strong foundation in agriculture.

“This foundation acts as fertile soil for innovations that address key consumer needs by offering affordable, tasty and nutritious products, which are convenient and environmentally friendly at the same time. We invite start-ups to unleash entrepreneurial creativity and technological affinity to develop these revolutionary innovations.”

Last month, a swathe of industry leaders delved into the latest developments in protein ingredient discovery, scale-up opportunities, emergent technologies, as well as regulatory and market-access topics, following Future Food-Tech’s Alternative Proteins Summit. 

In other Future Food-Tech coverage, FoodIngredientsFirst’s sister platform NutritionInsight recently spoke to start-ups including JellaTech, Harmony, P&M Foods, Eagle Genomics and Wiley about the mounting demand for sustainable proteins, leading to their rapid expansion.

By Elizabeth Green

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