20 Jan 2021 --- Future Food-Tech is spearheading an Innovation Challenge in partnership with Kellogg Company and Unilever to scale up global start-ups. The F&B heavyweights are targeting emergent solutions that include new plant fibers, valorized waste streams and non-spore food stable probiotics. “Staying healthy is a priority for many of us now like it’s never been before. And we know that good health – whether our own health or the health of our planet – begins with the choices we make about food,” D’Anne Hayman, vice president of global innovation and nutrition at the Kellogg Company, tells FoodIngredientsFirst.