04 May 2020 --- Innova Market Insights has issued its latest report on global flavor trends, highlighting that NPD is “not just about tantalizing the taste buds with a range of adventurous, innovative and reimagined flavors.” Instead, it is increasingly focused on how flavor use can complement and develop the storytelling behind products and brands. Other important trends include the rise in plant-based alternatives, wellness associations, macronutrient influences and flavors supporting textural developments.