04 May 2020 --- Kellogg has revealed that it is delaying its Incogmeato brand launch in light of the coronavirus outbreak. CEO Steven Cahillane flags that given the current situation, the company remains focused on supplying the market with food. However, delaying the launch of the Incogmeato brand could hinder plant-based growth, with meat-free launches having been in the spotlight since the pandemic. Kellogg was planning to launch the first wave of products before the summer grilling season began.