04 Jun 2020 --- Offerings labeled as “plant-based” appeal to the larger flexitarian consumer base more than explicitly calling out vegans or vegetarians. Despite there being no set definition of plant-based products, it seems as if they become a norm in our food culture. With NPD moving at a lightning pace, the industry is seeing more innovation than ever, even from companies who were unwilling to change previously, tailoring their offerings to meet the demand of the flexitarian consumer. FoodIngredientsFirst speaks with key players who are bolstering their presence in the plant-based arena.