03 Jan 2020 --- As Veganuary 2020 gets underway, many fast food outlets and supermarkets in the UK are extending their offerings to consumers taking part in the popular plant-based movement. As part of Veganuary, participants pledge to go vegan for the month, meaning that they will not consume any animal-derived products or dairy. Veganuary organizers say people who cut out animal products for January 2019 maintained reduced consumption levels until at least July 2019, proving that the movement isn’t just appealing at the start of the new year. Meanwhile, in a bold and thought-provoking social experiment, Veganuary released its first-ever TV ad, which has been aired on Sky News in the UK as well as major networks in Germany, the US, Chile and South Africa.