Next-level feast: SuperMeat unveils cultivated turkey in time for Thanksgiving
21 Nov 2022 --- SuperMeat, a food-tech start-up, has reimagined Thanksgiving’s famous leftover sandwich, the Moist Maker. The sandwich consists of all the classic leftovers from the big meal, including stuffing, cranberry sauce, mashed potatoes and gravy – paired with the first-ever cultivated turkey.
This launch signifies the first cultivated turkey and cold cut product in the space, providing key evidence SuperMeat’s proprietary platform is translatable across meat categories and animal species.
Ramping up cell-based activities
The cell-based meat movement is in full swing as regulatory pathways open up for the novel food.
The Israeli cell-based meat player also can facilitate a wide variety of meat products based on the same production process – drastically lowering product costs and operational complexities for the overall category and industry.
“We are thrilled to introduce a cultivated turkey product as part of our line of high-quality poultry just in time for the Thanksgiving holiday and on the heels of the first US approvals of cultivated meat,” underscores Ido Savir, CEO of SuperMeat.
“The ultimate pardoning of all turkeys, this is the next step toward commercialization of delicious, sustainable and animal-friendly meat in the foreseeable future.”
The sandwich is being made exclusively at SuperMeat’s production-to-fork facility in Israel right now – but cultivated meat for US consumers is just around the corner.
Cost-effective cell-based developments?
The launch is part of several vital steps SuperMeat is taking to proceed with the commercialization, including developing the first open-source system aimed at identifying the most cost-effective cell feed, reducing production costs for the industry.
The company has also engaged in strategic partnerships with the likes of Ajinomoto, a global food ingredient and biotechnology player, to establish a commercially viable supply chain platform for the cultivated meat industry; PHW Group, one of Europe’s largest poultry producers and Migros, Switzerland’s largest retail supermarket chain and key meat manufacturer.
In June, the Israeli government backed SuperMeat to scale its open-source system, which is forecasted to cut cell-based meat costs.
FoodIngredientsFirst also caught up with SuperMeat and cell-based firm Aleph Farms, at the start of the year, alongside experts from the UK’s United Synagogue and the Islamic Chamber of Halal Certification Services, to explore how modern meat cultivation can be reconciled with long-held religious traditions.
Edited by Elizabeth Green
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