14 May 2021 --- Cultivated meat, poultry and seafood pioneer Memphis Meats is rebranding as Upside Foods as it announces its first consumer product – cell-based chicken. Deemed a significant milestone for the company and broader cultured meat industry, Upside Foods’ novel food product will be commercially available this year, pending regulatory review.“Our team introduced the world to cultured meat, and the evolution to Upside Foods communicates our passion and potential to make our favorite foods healthier for the planet,” says Uma Valeti, CEO and founder of Upside Foods.The cell-based trailblazer caught the interest of John Mackey, CEO of Whole Foods, who invested around US$500,000 in Upside.