FrieslandCampina to boost US market presence with Wisconsin Whey Protein acquisition
Key takeaways
- FrieslandCampina plans to acquire Wisconsin Whey Protein to expand its whey protein isolate capacity and strengthen its global protein position, particularly in the North American market.
- The acquisition will add advanced protein technology and increased production capacity, supporting FrieslandCampina’s growth in performance, active, and medical nutrition segments.
- This move is part of FrieslandCampina’s broader strategy to expand its global footprint, with recent investments in North America, Asia, and Europe aimed at supporting protein innovation.
FrieslandCampina is strengthening its global protein position with the planned acquisition of Wisconsin Whey Protein, a US-based producer of whey protein isolate. The strategic move will enable the dairy giant to significantly increase its total whey protein capacity as protein supplementation in nutritional F&B continues to rise, thereby strengthening its presence in the North American market.
Once the deal is finalized, Wisconsin Whey Protein will become part of FrieslandCampina Ingredients, fulfilling its customers’ needs across the performance, active, and medical nutrition market segments.
Wisconsin Whey Protein is currently expanding its modern facilities, which are expected to “more than double” its whey protein isolate capacity. The company has over 40 years of experience producing whey protein concentrates, whey protein isolates, and lactose products, with headquarters in Darlington, Wisconsin.
Anne Peter Lindeboom, president of FrieslandCampina Ingredients, says: “By joining forces with Wisconsin Whey Protein, a respected producer of high-quality whey isolates with a strong focus on production and innovation, we bring together expanded capacity in the US with our deep expertise in protein technology, research, and application development.”
“The acquisition will enable us to scale our proven successes in high-end protein offerings to customers in the US and worldwide. All in the pursuit of providing nutritional solutions that meet both consumer preferences and needs, to help people get the most out of life, always.”
Wisconsin Whey Protein’s facilities in the US dairy region are expanding to more than double its whey protein isolate capacity.The acquisition also involves FrieslandCampina partnering with Stainless Technologies, Wisconsin Whey Protein’s sister company, which manufactures process technology solutions.
The deal is subject to customary conditions, including regulatory approvals. Financial details of the transaction have not been disclosed.
Expanding global footprint
Innovation opportunities in the protein segment are emerging as consumer awareness of the benefits of complete proteins and specific amino acids increases, according to FrieslandCampina, which aims to lead the global protein market with this acquisition.
Nearly 71% of consumers actively prioritize protein intake today, a major spike from 59% in 2022 and 67% in 2023, notes the International Food Information Council’s 2024 Food & Health Survey.
In recent years, FrieslandCampina has made significant investments to bolster its global footprint and innovation capabilities. These include an upcoming application center in North America, adding to recent launches in Asia and Europe, as well as significant expansions in whey protein capacity at various FrieslandCampina production sites in the Netherlands.
In October, FrieslandCampina received approval from the EU Commission for a merger with Belgian heavyweight Milcobel, which will support its 2023 restructuring program aimed at strengthening competitiveness and focusing on core markets.
