17 Jun 2020 --- The Livekindly Co., a collective of heritage and start-up brands, has acquired Oumph!, an award-winning plant-based brand from Sweden. With this purchase, Livekindly underscores its ambition to spearhead environmentally-friendly meat alternatives. Under the leadership of global food industry veterans, Livekindly is working to make plant-based living the new normal by building an ecosystem of founder-led plant-based consumer brands. The move comes at a time where plant-based growth and opportunities are soaring at an incredible pace.