18 May 2020 --- The vegan and plant-based food sector is booming and further growth is expected in the F&B industry, according to experts. Environmental concerns, health and wellness, and increased consumer curiosity are the most significant drivers impacting purchasing decisions when it comes to food. Vegan claims specifically have increased leaps and bounds in recent years, with the credentials becoming more than a trend or a statement. FoodIngredientsFirst speaks to key players in the plant-based arena, with several noting a shift in behavioral patterns that have, or will be influenced by COVID-19 and the risk of future “zoonotic” diseases.
