Delicato Family Vineyards Changes Name to DFV Wines
DFV Wines has enjoyed runaway success in the branded portfolio segment of its business, launching popular wines such as Gnarly Head, Irony Napa Valley, 337 and Twisted.
02/04/07 Delicato Family Vineyards announced that it changed the name of its branded wine portfolio to DFV Wines. The change reflects the Indelicato family's 80-year ownership of the company, while embracing its long range strategic focus on crafting distinctive wines from its vineyards in the $10-$15 price range. Its Custom Resource Group and vineyard holdings will retain the Delicato Family Vineyards name.
In addition to the name change, DFV Wines also redesigned its logo to feature three hills representing its family heritage, vineyard properties and quality wines, as well as the three generations of the family that continue to contribute to the success of the winery and vineyards.
"Changing the branded portfolio name to DFV Wines integrates a forward-thinking strategic direction with the Indelicato family's deep roots in the wine industry," said CEO and Third-Generation Family Member, Chris Indelicato. "With 80 years' experience in the wine industry, my family has kept an eye on the future while relying on the experiences of the past. We recognize that the future of the wine industry is in the premium wine category. The new name is a nod to the changing marketplace, as well as a demonstration of our heritage of excellence."
DFV Wines has enjoyed runaway success in the branded portfolio segment of its business, launching popular wines such as Gnarly Head, Irony Napa Valley, 337 and Twisted. "This relatively new portfolio provides a solution to consumer demand for flawlessly-crafted wines with unique flavor profiles," said Indelicato. "Consumers first buy wines like Gnarly Head or Twisted because of the eye-catching, contemporary packaging. They continue to purchase these wines because they deliver the flavors and varietal expression consumers demand."
