Modmix Organic Cocktail Mixers and Vinum Global Partner to Give Cocktail Hour a Modern Makeover

02/04/07 Vivien Gay, founder and chief executive officer of Vinum Global, and Gretchen Nix, Modmix founder announced a new partnership to launch Modmix, the groundbreaking USDA organic cocktail mixers.

"Modmix introduces organic luxury to the cocktail mixer category," explained Nix, Modmix creator. "People who value healthy life choices are also seeking out everyday indulgences. Modmix offers a sophisticated beverage choice where green and style meet."

"Consumers who choose luxury spirits, deserve a luxury mixer," adds Gay, Vinum Global founder. "Modmix will be the next call-brand for bars across the nation. In the wine business, we'd describe its flavor profile as fruit- driven, complex, sophisticated, well balanced and sumptuous. It meets today's consumer demand for convenient ultra-luxury indulgence."

Nix personally creates the Modmix recipes. She carefully researches classic cocktail recipes and updates them with a modern twist. Each blend uses only the finest organic ingredients, including raw, unrefined sugar, organic fruits and herbs. Easy to use, simply add your favorite spirit, and prepare to be stirred. Three hand-crafted and exquisite mixers are available now: Pomegranate Cosmopolitan, Lavender Lemon Drop and Citrus Margarita. As Nix perfects further recipes additional blends will be released.

Nix selected Vinum Global for its expertise in building fine beverage brands. "Vinum Global's experience in building both strong retail and on-premise beverage brands will help establish Modmix as the ultra-premium mixer of choice for the discerning consumer," said Nix.

"Modmix expands our portfolio beyond fine wine creating synergies that will give us added access to on-premise and retail accounts," continued Gay. "It fits perfectly with our business strategy of identifying and growing wines and other adult beverages that have the potential to lead the market in their category."

Vinum Global partners with clients to build strong, sustainable wine and fine beverage brands. With its national sales force, import and export capabilities, full-service marketing and communications services, Vinum Global acts as an extension of its clients' in-house team seamlessly representing the essence of the property to the trade and consumers.