09 Dec 2022 --- Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. According to F&B suppliers, the color represents self-expression, freedom of taste and speaks with consumers on a personal level. Viva Magenta is a deep and fierce shade rooted in nature, descending from the red family and expressing a new signal of strength. It is a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative, according to the global color authority.
