25 Nov 2022 --- GNT has identified a new trend of consumer demand, dubbed “Healthy Hedonism,” characterized as a surge in demand for eye-catching products that are good for people and the planet. GNT hopes to capitalize on this trend with its bright, plant-based Exberry colors.“Gen Z consumers are radical, diverse and digitally native. They’re making statements through their purchasing decisions – for example, they’re seeking out climate-friendly and ethically produced products. They’re also as much visually driven as by taste, thanks to their intuitive adoption of social media,” Julia Meyer, Healthy Hedonism trend specialist at GNT Group, tells FoodIngredientsFirst.
