Arniston Bay Wine Extends Into Tetra Pak
A lightweight alternative to glass bottles, the Arniston Bay Tetra Pak is said to have a lower carbon footprint than wine in glass bottles with a higher number of cartons transported in one shipping trip.
11/10/08 The packaging formats of South African wine brand Arniston Bay are being extended with the launch of a one-litre, fully-recyclable Tetra Pak carton.
Available in Chenin Blanc Chardonnay, Pinotage Rosé and Cabernet Merlot varieties, the Arniston Bay Tetra Pak is available for retailers from this month (October) with an rrp of £6.49.
A lightweight alternative to glass bottles, the Arniston Bay Tetra Pak is said to have a lower carbon footprint than wine in glass bottles with a higher number of cartons transported in one shipping trip. In addition, the carton is 100% recyclable. The Arniston Bay Tetra Pak will stay fresh for up to nine months before use.
Brand and business development manager for the Company of Wine People, Barney Davis, said: "The Tetra Pak is an important addition to the Arniston Bay portfolio. A year on from the launch of our carbon friendly pouch, we are aware that the wine consumer is on the look out for more innovative forms of packaging that tick all the boxes in terms of convenience, ease of use and environmental benefits.
"Our pack is not only a convenient addition to our wine range, it is also recyclable and is lighter to transport around the globe, helping us, as an international wine company, to lower our overall carbon footprint."
