IFF buys Frutarom in US$7.1bn deal: In the most important supplier business deal of the year, International Flavors & Fragrances Inc. (IFF) agreed to acquire Israeli flavors and ingredients company Frutarom in a deal valued at approximately US$7.1 billion. By combining with Frutarom, IFF is seeking to accelerate its Vision 2020 strategy to create a global leader in natural taste, scent and nutrition, as 75 percent of Frutarom’s sales are natural. The deal follows a series of acquisitions from Frutarom throughout last year, marking significant growth for the flavors and fragrances specialists. The massive deal was already sealed in October 2018. In a detailed interview about the move, CEO Andreas Fibig, identified the broad base of small and medium-sized customers as a key benefit in acquiring Frutarom in a “transformational move” for the company.