PureCircle spotlights stevia taste and costs as consumer palates "adapt"
24 Apr 2024 | PureCircle by Ingredion
Kurt Callaghan, global strategic director for sugar reduction at PureCircle, discusses the challenges and cost drivers of the alternative sweetener industry. He shines light on how stevia helps brands bring a “natural positioning” to their products while optimizing costs through different combinations of stevia glycosides for a given application. Kurt also addresses stevia’s clean label potential and PureCircle’s bioconversion technology for better-tasting stevia.
