About the author
Missy Green
Missy Green is the editor of The World of Food Ingredients, the leading industry journal for food technologists. With over a decade of experience in B2B food publishing, her expertise spans product development and consumer insights. Discover the trends in her webinar series, “The Editor Presents,” which discusses key takeaways from each edition live on LinkedIn. @TheWorldofFoodIngredients
Missy Green's articles
FiE 2024: Taste solutions flourish to tackle worldwide ingredient shortages
Companies are adopting creative solutions to keep consumers enjoying the products they love in light of raw material shortages and price volatility in categories like citrus, cocoa and vanilla.Food...
Innova Market Insights’ Top Ten Trends 2025: “Ingredients and Beyond”
“Ingredients and Beyond” leads Innova Market Insights’ Top Ten Trends for 2025, emphasizing that “added value” has become the new norm, with 58% of global consumers prioritizing ingredient quality...
Industry evolution: “The World of Food Ingredients” celebrates 30 years in an interview exclusive with the founders
The World of Food Ingredients unveils its 30th-anniversary edition online today, celebrating a legacy in food science and innovation with a newly refreshed layout. Marking this milestone, we spoke to...
SIAL 2024 live: Scelta leverages mushrooms to boost Nutri-Score in plant-based and hybrid products
Netherlands-based Scelta Mushrooms is harnessing the power of white button mushrooms in a new ingredient to lower fat while improving juiciness and taste in plant and animal-based products. The...
IFT First 2024: Protein in “anything and everything” leads US food trends as lifestyle diets evolve
22 Jul 2024 --- High-protein claims are penetrating more diverse food and beverage categories across US supermarket shelves, from coffee and ice cream to bakery and snacks. Along with the expansion,...
HNC and Fi & Hi Asia-China 2024: “Punk health” combines traditional Chinese medicine with prepackaged snacks
26 Jun 2024 --- Functional foods and supplements are finding their way into younger hands as China’s new generation adopts a more proactive approach to health. Traditional Chinese medicine is a...
Hi & Fi Asia-China 2024: Angel Yeast wins innovation award for enzymatic alternative to MSG in soy sauce
25 Jun 2024 --- Soy sauce is one of China’s most widely consumed foods, with a history of production and intake dating back thousands of years. Recent regulations are trying to bring the authentic...
Hi & Fi Asia-China 2024 preview: Functional ingredients from the sea offer “oceans of possibilities”
12 Jun 2024 --- Ingredients from the sea are poised for growth to meet the global demand for sustainably sourced, nutritionally dense and functional ingredients. As an emerging food and nutritional...
