ADM’s Novatol Vitamin E Provides Natural-Sourced Solution for Customers

27 Jul 2016 --- ADM’s new Novatol Natural-Source Vitamin E provides a smart, plant-based alternative for customers looking to comply with the U.S. Food and Drug Administration’s new labeling regulations that go into effect as of today.

“Vitamin E is an essential nutrient that is vital to human health, and as consumers focus more and more on healthier foods, vitamin E is an ingredient with good nutritional benefits,” Julio Lopez, PhD, Nutrition Research and Innovation Manager for ADM told FoodIngredientsFirst. “Currently, almost 90% of Americans don’t consume enough vitamin E to meet the daily requirements. The new labeling guidelines will impact consumer perception as well as food formulators since the ruling differentiates between natural-source and synthetically produced vitamin E.”

“Vitamin E is frequently included in dietary supplements, single letter and multivitamin products. Formulators are also adding it more and more into food products such as snack bars, cereals and beverages,” Lopez added.

Alpha-tocopherol, which US FDA’s new rule regarding Nutrition Facts defines as Vitamin E, is an essential nutrient that is vital to human health but cannot be produced by the body itself. It is under-consumed by 90 percent of Americans according to the NHANES (National Health and Nutrition Examination Survey), so it is a popular additive in many food products to add nutritional value.

This new rule regarding Nutrition Facts labeling requires manufacturers using synthetically produced (all rac-) Vitamin E to incorporate twice as much of the ingredient to meet the same amount of Vitamin E compared to using natural-source (RRR-) Vitamin E. ADM’s Novatol Vitamin E is sourced from vegetable oils, making it an ideal solution for formulators looking to incorporate natural-sourced Vitamin E into their latest food innovations and dietary supplements.

“As our customers look to incorporate added nutrition into their products to meet consumer demand for healthier foods, we can provide a range of ingredient solutions such as Novatol Vitamin E, which has proven to be a safe, reliable source that delivers a more concentrated and more effective level of Vitamin E than synthetically produced alternatives,” said Mike Zora, general manager of Natural Health and Nutrition for ADM.

ADM’s Novatol Vitamin E is available in a wide range of manufacturer-friendly forms. It can be easily incorporated into dietary supplements and food products such as bars and cereals. Non-GMO forms of Novatol Vitamin E are available.

by Elizabeth Kenward

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