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Today’s consumers expect a lot from the food and beverage products they choose. To successfully respond to changing consumer needs and wants, the industry needs to decode latest consumer trends. This applies especially when COVID-19 acts as an accelerator of change.
Regine Lueghausen, Global Flavor Marketing Head at Symrise, and Leif Jago, Junior Marketer Global Flavor Marketing at Symrise, reveal in this webinar the latest consumer trends in food and beverages decoded by trendscopeTM 2022+.
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