How to Connect with Adventurers
23 May 2019
Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences. Brands are responding by creating more engaging experiences, drawing on aspects like sensory delivery, storytelling and tastes from other cultures.
Gen Z’s are seeking physical improvement. Protein rich and adventurous products and flavors are key in connecting with these consumers. Nutrition that supports both physical and emotional well-being is thriving and generational lenses on health can help you find new opportunities.Innova Market Insights’... Read More
Consumers are often unaware of the energy density of the foods they consume, making them vulnerable to excess calorie consumption. As a result, initiatives to reduce the number of calories in foods and beverages are emerging globally, either voluntarily or government-led. Watch this webinar to learn how... Read More
In this 40-minute webinar, Lu Ann Williams of Innova Market Insights showcases the latest chocolate with almond product trends from across the globe focusing innovative ingredients and key labeling insights to help manufacturers get ahead of what consumers are looking for. Chocolatier Christopher Curtin of... Read More
There can often be a disconnect between what consumers perceive as healthy in a food or beverage, what science shows is healthy, and what claims can be made. How can you deliver on-trend foods with a strong health halo, while ensuring consumers get the health benefit they expect from a product? Watch the... Read More
In less than two decades, protein supplementation and high protein diets have moved from having niche appeal (primarily the domain of bodybuilders), to being truly mainstream. Innova Market Insights Market Analyst, Myrthe de Beukelaar, takes you inside sports nutrition innovation and how mainstream consumer... Read More
The NutritionInsight webinar “Moving with the times: a new generation joint health solution for today’s consumer” offers insights into the changing consumer landscape, including the expectations of both aging and active consumers and rising demand for joint health solutions. Dominik Mattern of Lonza Capsugel... Read More
Reaching increasingly adventurous consumers, set on new discoveries and experiences, will be crucial to successful new product development in the food industry over the coming years. Learn more about the Adventurous Consumer, what’s driving the trend, and how ingredients like almonds can help deliver on... Read More
Interest in healthy, clean, yet indulgent nutrition are the key themes in dairy innovation. Innova Market Insights’ Director of Innovation, Lu Ann Williams, takes you inside dairy innovation today and discusses how the top trends, such as, Discovery: The Adventurous Consumer, The Plant Kingdom and... Read More
Leading the trends driving development in snacks and confectionery are “Discovery: the Adventurous Consumer”, “Alternatives to All”, “Snacking: the Definitive Occasion”, and “I Feel Good”. Innova Market Insights continuously analyzes global developments in food and beverage launch activity and consumer... Read More
Innova Market Insights releases its Top Ten Trends for 2019, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2019,... Read More
Digestive discomfort and its links to wellbeing, the gut-brain access, mental health and social confidence mean that consumers across all psychographics and life-stages are seeking better digestive wellness. Yet the media and store shelves are flooded with many quick fixes, which may or may not be supported... Read More
Enjoyment remains paramount in food and beverage and as consumers expect more from what they spend, brands are responding by creating more engaging experiences drawing on aspects like sensory delivery, storytelling and tastes from other cultures.
Digestive discomfort and its links to wellbeing, the gut-brain access, mental health and social confidence mean that consumers across all psychographics and life-stages are seeking better digestive wellness. Yet the media and store shelves are flooded with many quick fixes, which may or may not be supported... Read More
Industry developers are targeting on the go beverage solutions, with items that incorporate between 10 and 20 grams of protein proving especially popular, a poll has identified. Diderik Moerdijk, Marketing Performance Nutrition at FrieslandCampina DMV explores the high protein beverage market segment,... Read More
Innovations in stevia-sweetened products have seen stunning growth as more states levy sugar taxes and consumers become more health-conscious. These developments have driven the natural sweetener industry to respond fast in the scientific, technical, and regulatory arenas, resulting in the creation of a... Read More
In this webinar, we will look at how some trends are influencing the mindful consumer who seeks a healthy body as well as a healthy mind. Body health concerns are driven by a cleaner and overall healthier lifestyle with 4 in 10 U.S. consumers increasing their consumption of “healthier foods” in 2017. In... Read More
Nutrition science is making itself heard in the beverage category. Protein coffees, probiotic juices and turmeric teas are common sightings as the demand for convenient, functional foods increases with consumers. This leaves many of us asking the questions like: “What is the future of nutrition for... Read More
