Craveable Combinations: The Rise of Snacking and Confectionery Hybrids
28 May 2020 | Almond Board of California
The popularity of products that cross the snacking and confectionery categories has grown in recent years, with more and more products featuring a sweet twist alongside healthful ingredients. Additionally, consumers are purchasing indulgent comfort foods to help deliver joy during difficult days of at-home confinement caused by the spread of the coronavirus. The Almond Board of California’s 2018 Global Chocolate survey shows that four out of five global consumers say chocolate is their favorite snack or one of their favorites when they are looking to indulge. Moreover, Innova Market Insights identified hybrids as one of its top ten trends for 2020, evidenced by consumers continuing to enjoy products that offer on-the-go indulgence.
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