The Launch of a Sparkling Coconut Water
24 Oct 2016 | Thai Coconut
Thai Coconut has launched a 100% sparkling not from concentrate coconut water that is filled in a glass bottle. The product contains no preservatives, artificial flavors or added sugars and is promoted as a source of electrolytes. Jum Yukinathorn of Thai Coconut explains: “the product is very beneficial for your health as it is not from concentrate and only contains 22 calories per serving. Everything that we add is all natural.” The company’s process overcomes a unique technical challenge. “The microbiology of coconut water is higher than other soft drinks, so it is not easy to preserve it in sparkling form. Normally carbonation is possible in soda, but we created a new process for creating 100% sparkling coconut water,” she explains. The product is available in four flavors: Original, Mango & Pineapple, Pomegranate and Lemonade. The company will be launching the product in various markets towards the end of 2016.
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