The launch of a natural gum with chicle
01 Mar 2018 | The Humble Co.
Sweden’s The Humble Co. “is brought to you by dentists who care about your oral health, our environment and children in need of oral care.” The company started out with bamboo toothbrushes and as a natural next step expanded into toothpaste too. The product is “naturally good for your teeth and breath.” The packaging is eco-friendly and can be thrown out with the organic waste. The ingredients used are: xylitol (from the birch tree), chicle gum base (from the sapodilla tree), natural flavor (from the flavored plant), gum arabic (from the acacia tree) and sunflower lecithin (from the sunflower plant).
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