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The Launch of a High...

The Launch of a High Astaxanthin Egg

14 Sep 2016 | Algaetech International

Algaetech International Sdn Bhd has launched Premia ASTA EX. PREMIA Astaxanthin EX was derived from a unique strain of microalgae called Haematococcus pluvialis after it was acclimatized to the local conditions in Malaysia. The Malaysia-based company also revealed the launch of premium eggs infused with natural astaxanthin. The egg, which offers an alternative method of supplementing the diet, provides the antioxidative properties of astaxanthin and improved nutrition, as well as improved quality (yolk strength, yolk coloration & nutrient composition) eggs. Hens are fed with the astaxanthin source AIMsys by Algaetech, which is a freeze-dried Haematococcus pluvialis powder. The deep orange coloration of MyAsta Egg yolks is due to the substantial presence of astaxanthin. The product features various claims, including those around eye and cardiovascular health.
 

This is Rob Wires.

I'm here at the Vita Foods Asia in Hong Kong, and I'm here with Thomas Pui from Algatech International and Algatech are highlighting the potential for astaxanthin in in eggs.

Thomas, can you tell me a little bit about what you produced and why, why eggs are a good place to add astaxanthin?

Yeah, good morning, everyone.

So, basically kate is the manufacturing of The as, as we know, as is a very powerful antioxidant.

So research has shown that asan has about 6000 times stronger than vitamin C and about 500 times stronger than green tea.

Because of that powerful a certain thing, we found that.

A creative and innovative product have to pushed to the market because for us, if you do if you want to stay young, you have a choice.

Either you take a health supplemented a lot for yourself or it's too late, you have to take medication.

But at this, at this moment, that's why architect come up with a very innovative and creative product.

That's why this is the assas178.

OK, so this one that we're gonna.

Feed the chicken with our SSN team, OK.

And then we produce this as asinin egg with a high antioxidant that can give you an anti-aging and high protein and low cholesterol.

OK, so the, the key thing is, is really the red, the red color of the yolk.

Yes, the red color of the yolk, because aseran is, is in the red color.

OK.

So in, in, in the market they, they have a, a, a.

Category of people.

That they don't like to to consume the templar or the capture.

So, they prefer a more natural, food.

So like, example, my, my, granny, they they they like to have a coffee.

With 2 eggs in the morning, OK, this is how their, their lifestyle, right.

So, so I'm going to show you how, impressive of of this asa assassin egg, OK.

So firstly, you know, this is the egg, OK.

Let me open up it.

This is quite hard.

OK.

Can you see?

Yeah, it's a much redder color.

Yeah, OK, it's a red color.

And how, how much, how many of these eggs should you consume in order to get like this higher antioxidant content in this egg.

We, we, our nutrition show that 2.8 mg 2.8 mg in 100 100 g, OK.

So one egg is about 50 g.

So if two eggs contain 100 g, that means about 2.8 mgrams.

If you consume two eggs, 2 in the in one day is about 2.8 mg.

OK, contact RSM.

OK.

How long has this been on the market for?

It's quite new.

Oh, this, this market is going to launch very soon in, in Malaysian market, I think maybe at the end of September or early October.

Then we are looking for an international market to cooperate with all the Asian.

Let's see we can, we can give a healthy product to the consumer.

I look forward to that.

OK, thank you very much.

Thank you.

Thank you very much.

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