The importance of time in artisanal products
19 Dec 2019 | La Lorraine Bakery Group
Consumers are fed up with the standard baguette and are looking for foods with a backstory, Pieter Hullaert explains at Anuga 2019. Their search for a product with craftsmanship has led them toward artisanal products, which can be identified by their rustic and irregular appearance. Time is also a key element to ensuring an authentic flavor, although R&D challenges do arise in maintaining the freshness of a natural bread. Additionally, doughnuts are no longer the sole purview of children, with the company’s new range appealing to adults’ sense of nostalgia and joy.
