Taste drives interest in sweet baked food during stressful moments
01 Sep 2021 | Comax Flavors
Comax Flavors recently released primary research on consumers’ behavior, usage, and attitudes toward sweet baked goods. Among the findings, Comax found that the COVID-19 pandemic has accelerated the desire for sweet baked goods. Catherine Armstrong, vice president of corporate communications, discusses the company’s findings and highlights how changes made during the pandemic could be here to stay.
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