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Tapping into consumer appetite for natural colors

14 Oct 2019 | GNT

Artificial food colorings remain under heavy scrutiny by label-conscious consumers, which propels brands such as GNT’s Exberry range of natural “Coloring Foods” into the spotlight. Comprising minimally processed food grade pigments sourced from freshly harvested crops, Exberry responds to the coloring needs of broad food and beverage applications. At the GNT facilities in Heinsberg, Germany, FoodIngredientsFirst speaks to Exberry Managing Director Frederik Hoeck on the growing consumer appetite for “food from food,” which is quickly becoming ubiquitous across global markets.

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