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While the plant-based market is growing, it is still very small. This is according to Jacques van Diermen at Anuga 2019, who explains how the street-food trend is now well-known throughout Europe. However, there are some regional challenges for the Netherlands-based company, which has found that its traditional Dutch products such as cookies filled with almond paste do not sell well abroad. Instead, the company has found success with American-style cookies, which are internationally popular.
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