Social media and food
05 Mar 2018 | Decocino
Decocino is the leading baking decorations maker in Austria and the no. 2 in Germany [after Dr. Oetker]. At ISM, the company presented the new Decocino Metallic Spray, which allows for the creation of magnificent colorful and shiny effects. At ISM, the company partnered with renowned online TV vlogger Sally Özcan, who presented bakery concepts using the company’s product solutions. She speaks about the role for social media in food marketing and bakery trends.
This is our wires at the ISM in Cologne.
I'm here with Sally Sally Asian, who is a kind of renowned, celebrity, particularly online, and it's very famous baker.
Sally, can you, can you tell me a little bit of what you're doing here at the show at the ISM and, you a bit about yourself in that regard.
I'm here with Decino.
It's a.
From Germany and I am baking cakes, so I test the products here and show the clients the products and it's all about cake decoration and sugar paste and sugar colors and so on and on the we can.
Shows.
What are some of the kind of the trends that you see happening within the within the space, some of the things that you see when it comes to cake decoration, etc.
Cake decoration is very traditional almost in Germany, and the children don't bake anymore, so they don't know, they don't even know how to bake.
And I have a YouTube channel for 6 years, and I show how to bake, how to cook, and the new trend is baking.
So fondant cakes are very famous and everybody wants to bake their own cake, and I think it's very important to share this on social media.
How important is social media, we say, to the future of food?
It's often Been a kind of an untapped area, but you do hear more and more about this sort of the so-called Instagrammability of food and particularly within the baking space, I guess.
Social media is very important.
It has a big potential and you can share your pictures in seconds and everybody see the pictures.
So what are some examples of trends that can be inspired by Social media and the types of products that can be created like this.
I think last year it was the very most popular hashtag, for example, the unicorn cake, and everybody shared a unicorn cake, so it was very creative and easy to make and it's important for the food industry to go with the trends.
What is a unicorn cake exactly?
I made a cake with it was a unicorn and very very colorful, a rainbow cake, and there are many types of unicorn, many types of options available.
Sally, to more complex, very complex.
Thank you very much.
