Name: Rubix Foods: Flavor diversity entices Gen-Z consumers while visual appeal & uniqueness drives full taste experience
Uploaded: 2024-03-13T00:00:00+00:00
Duration: 18 min 50 s
Description: Luis Martinez, senior VP of R&D and commercialization, highlights upcoming flavor trends expected to attract Gen-Z consumers in the future culinary landscape. Exotic, spicy and flavor mash-ups are some of the company’s novel concepts designed for the foodservice and QSR markets.

Industry news
Industry news
All news
Business
New product development
Nutrition & health
Packaging & processing
Personal care & cosmetics
Policy & regulation
Research & science
Tech & innovation
Trending now
Cargill chief economist warns “food security is global security” as index exposes resilience gaps
Chocolate alternative innovation accelerates as food innovators tackle cocoa disruption
Tehran’s “toll booth” in Hormuz cuts Western buyers out of fertilizer supply chain
Category news
Category news
Alcoholic beverages
Animal feed
Bakery
Cell-based
Cereals
Child nutrition
Colors
Confectionery
Dairy
Desserts & ice cream
Fibers
Flavors
Fruit & vegetables
Functional ingredients
Hot drinks
Infant nutrition
Meat, fish & eggs
Plant-based
Proteins
Ready meals
Snacks
Soft drinks
Soups & sauces
Spreads
Sugar & sweeteners
Texturizers
Reports
Reports
Key interviews
Special reports
Technical papers
Trending now
Cargill chief economist warns “food security is global security” as index exposes resilience gaps
Chocolate alternative innovation accelerates as food innovators tackle cocoa disruption
Tehran’s “toll booth” in Hormuz cuts Western buyers out of fertilizer supply chain
Key trends
Key trends
All key trends
Trend analysis
Ingredient focus
Product innovation
Trending now
Cargill chief economist warns “food security is global security” as index exposes resilience gaps
Chocolate alternative innovation accelerates as food innovators tackle cocoa disruption
Tehran’s “toll booth” in Hormuz cuts Western buyers out of fertilizer supply chain
Multimedia
Multimedia
All multimedia
Videos
Webinars
Trending now
Cargill chief economist warns “food security is global security” as index exposes resilience gaps
Chocolate alternative innovation accelerates as food innovators tackle cocoa disruption
Tehran’s “toll booth” in Hormuz cuts Western buyers out of fertilizer supply chain
Journal
Journal
Access all Editions
Advertising options
Subscribe now
Editorial enquiries
Latest editions
Refreshment with Benefits
Redefining Indulgence
Powerhouse Protein
Elevated Dairy Experiences
Events
Events
Event listing
Event previews
Event reviews
Trending now
Cargill chief economist warns “food security is global security” as index exposes resilience gaps
Chocolate alternative innovation accelerates as food innovators tackle cocoa disruption
Tehran’s “toll booth” in Hormuz cuts Western buyers out of fertilizer supply chain
Suppliers
Suppliers
Supplier profiles
Trending now
Cargill chief economist warns “food security is global security” as index exposes resilience gaps
Chocolate alternative innovation accelerates as food innovators tackle cocoa disruption
Tehran’s “toll booth” in Hormuz cuts Western buyers out of fertilizer supply chain

Home

Videos

Rubix Foods: Flavor ...

Rubix Foods: Flavor diversity entices Gen-Z consumers while visual appeal & uniqueness drives full taste experience

13 Mar 2024 | Rubix Foods

Luis Martinez, senior VP of R&D and commercialization, highlights upcoming flavor trends expected to attract Gen-Z consumers in the future culinary landscape. Exotic, spicy and flavor mash-ups are some of the company’s novel concepts designed for the foodservice and QSR markets.

More videos

Video12:59

University of Oxford: Dr. Monika Zurek’s expert take on transforming global food systems

Dr. Monika Zurek, leader of the Food System Transformation Group at the University of Oxford, UK, discusses the urgent transformations needed for sustainable global food systems. Speaking at IFE Manufacturing 2026 in London, she...

Dr. Winston Sun, Angel Yeast, Clear Yeast Protein, Functional Beverages, Ready To Drink, RTD, Clean Label, Sustainable Protein, Food Biotechnology, Beverage Innovation, Protein Ingredients, IFE Manufa

Video05:49

IFE Manufacturing 2026: Inside Angel Yeast’s Clear Yeast Protein for functional beverages

Dr. Winston Sun, product manager at Angel Yeast, discusses the development of the company’s new Clear Yeast Protein. He explains how the product achieves 100% clarity for visually clear beverages, its benefits for Ready-to-Drink...

IFE Manufacturing2026 Atura Proteins video thumbnail: Trade show booth with ATURA branding, attendees networking around a display counter, and inset portrait of a man wearing an ATURA shirt

Video04:36

IFE Manufacturing 2026 live: Atura unlocks high-protein products with chickpea, fava bean, and red lentil flours

Paul Donegan, commercial development and marketing manager, explains how Atura’s chickpea flour, fava bean flour, and red lentil flour ingredients help food manufacturers create clean label, high-protein products. He also...

Video02:27

IFE Manufacturing 2026 live: Atlante’s private label evolution and UK expansion strategy

Philip Durham, UK business unit director, shares insights into how Atlante’s approach to private label has developed over the years, focusing on key markets for expansion, especially in the UK. He highlights the importance of...

Video04:50

IFE Manufacturing 2026 live: Lallemand Bio-Ingredients on savory innovation, clean label & flavor enhancement

Lallemand Bio-Ingredients spotlights its latest savory innovations in London, UK. Flavio Meola, global applied R&D manager, explains how yeast-derived ingredients are helping developers achieve clean label goals, enhance flavor...

Video04:56

IFE Manufacturing 2026 live: Döhler highlights key trends shaping F&B innovation

Döhler spotlights innovation and trends across clean label, plant-based, and functional nutrition. Stefanie Engel, market segment manager for Food Global, shares how evolving ingredient solutions are helping brands meet demand...