Rebranding using food as an icon for “a tasty life”
22 Jan 2020 | Faravelli
The Italy-based food ingredients distributor Faravelli supplies the industry with an A-Z range of ingredients for texture, stabilization and finished formulations. Silvia di Tommaso, PR and Corporate Communication Manager, speaks about the company’s move to rebrand last year. The new campaign won the Best in Content Strategy award at the B2B Forum in Milan, among other accolades. Faravelli chose two slices of bread and jam to become the new icon for the company’s food ingredients division and a symbol for the best ingredients for a tasty life.
