Rebranding using food as an icon for “a tasty life”
The Italy-based food ingredients distributor Faravelli supplies the industry with an A-Z range of ingredients for texture, stabilization and finished formulations. Silvia di Tommaso, PR and Corporate Communication Manager, speaks about the company’s move to rebrand last year. The new campaign won the Best in Content Strategy award at the B2B Forum in Milan, among other accolades. Faravelli chose two slices of bread and jam to become the new icon for the company’s food ingredients division and a symbol for the best ingredients for a tasty life.
Kalsec has undertaken new research which demonstrates how natural antioxidants can match the performance of synthetic ingredients while containing lower sodium levels, for clean label meat products. Kalsec’s Durashield is a product line that harnesses the enhanced synergies of natural antioxidants combined... Read More
Demand for yeast ingredients is growing steadily, with new applications such as plant-based meat alternatives gaining popularity. Yeast extract is a clean label flavor enhancer with functionalities across various savory applications. Angel Yeast operates a diverse portfolio of yeast extracts, which include... Read More
While traditionally an animal-based protein specialist, Solina is now expanding with plant-based protein blends. At IFFA 2022, we speak to Wiebe Saerens, the company’s product application and development technologist, about the challenges and solutions of creating meat-like tastes and textures for the... Read More
When it comes to food coloring, manufacturers are always looking for natural solutions that provide bright and stable results. With its VIVAPIGMENTS® line of products, CAPOL introduced natural color pigments based on a patented manufacturing technology. The secret is in a combination of natural color... Read More
Milling technology specialist Treffler processes dried herbs, press cake, grains and cereals. The Millomat 100 was showcased at Anuga FoodTec this year. Raphael Heereman, head of sustainability, speaks to FoodIngredientsFirst about the company’s 100% yield capacities and the cost effectiveness of its... Read More
Cheese processor Groba showcased its cheese shredding line at Anuga FoodTec 2022 featuring a compact unit for detecting foreign bodies. Robin de Groot, managing director, Groba, speaks to FoodIngredientsFirst about industry trends and expectations in the cheese processing field.
Pentair is a specialist in water filtration and water treatment systems for the foodservice industry and agricultural sector, among others. The EverPure filtration and water treatment systems ensure optimal taste of water for tea or coffee, while the Shurflo range of beverage pumps provide reliable dispense... Read More
Meat manufacturers are always looking for innovative meat replacement solutions that benefit them by providing better cost-in-use, while satisfying consumer standards. Meat applications specialist Carsten Doktor offers insights on Essentia Protein Solutions functional ingredients that enhance marketability,... Read More
The Puratos Group, global specialist in bakery, patisserie and chocolate ingredients unveils a new brand identity, featuring a new logo, house colors and tagline, “Food Innovation for Good”. The branding represents the company’s goal to create food solutions for the health and well-being of people and the... Read More
Veriphyl™ Green comes from a credible source and provides incredible color for food and beverage applications. Learn more about veriphyl's journey from farm to fork, and how DDW's expertise creates a truly unique product.
At DSM in Food & Beverage, we strive for a world where you don’t have to choose between Taste, Texture and Health. All while reducing demands on the planet’s resources. With our science-based ingredients, expertise and solutions, we work with you to deliver delicious, nutritious, sustainable products that... Read More
Austria-based sports nutrition company Peeroton has transformed its vitamin-rich sports gels into a familiar format for the mainstream consumer. The soft Sports Drops contain vitamin B, D and magnesium, and are designed to give a quick energy boost within two minutes. Thomas Uitz, commercial director for the... Read More
Gruppo Milo, a purveyor of premium pasta and bakery products from the Puglia region of Italy since 1870, unveils its new ‘Skinny Thins’ crackers range, made with extra virgin olive oil – beetroot and onion, kale and seeds, traditional and rosemary. Giuseppe Milo, managing director of Gruppo Milo, speaks to... Read More
Manufacturers using the whitening agent titanium dioxide have a 6-month period before having to switch out the potentially harmful additive. Norevo's Quick White is presented as a clean label replacement. Notably, the solution is not a pigment, but rather an ingredient that manipulates the crystal structure... Read More
The trend for clean label and easy to understand ingredients is pushing up the demand for plant-based and vegan-friendly colors. Natural coloring foods supplier GNT observes high demand for strawberry and cherry shades made from its carrots, radish and sweet potatoes. The company recently unveiled new shades... Read More
Conventional chewing gum brand Chic-kles Gum is unleashing a new era of functional products. Slim&Fit sugar-free gum is formulated with ADM’s BPL1 probiotic, which has been studied in a number of trials for its potential to decrease waist circumference. Samuel Bonete, sales and marketing, describes the three... Read More
The future is about elevating wellness for everyone. As zero-calorie sweetness and taste modulation experts, Sweegen Taste Blazers are reimagining the world of wellness by helping brands create better-for-you foods and beverages that taste delicious. Tackle product development challenges with Sweegen’s food... Read More