Name: ProVeg: Fostering plant-based innovation amid rising demand in Asia Pacific market
Uploaded: 2024-03-05T00:00:00+00:00
Duration: 14 min 56 s

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ProVeg: Fostering pl...

ProVeg: Fostering plant-based innovation amid rising demand in Asia Pacific market

05 Mar 2024 | ProVeg Incubator

Antje Räuscher, programme & innovation manager, and Albrecht Wolfmeyer, international director, say the ProVeg Incubator program is focusing on start-up strategies for the Asia Pacific market, aligning with the rising demand for plant-based diets. Start-ups address cultural and dietary shifts, with governmental support providing regulatory frameworks and financial incentives. Anticipated innovations will combine with advanced technology in the industry.

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