Probiotic future: Chic-kles makes functional first step with ADM’s BPL1 in a gum
01 Feb 2022 | Chic-kles Gum
Conventional chewing gum brand Chic-kles Gum is unleashing a new era of functional products. Slim&Fit sugar-free gum is formulated with ADM’s BPL1 probiotic, which has been studied in a number of trials for its potential to decrease waist circumference. Samuel Bonete, sales and marketing, describes the three year development and verification process.
This is Missy Green here at.
I'm here with Samuel from Chile's Gum, and he's going to tell us about their latest innovation.
So Samuel, is this the first functional gum that Chile's gum has come out with?
It is indeed.
It is the first one, but it won't be the last one.
We've been through many years selling standard chewing gum for the mass market, and now we are promoting in this trade fair this very special, unique, functional chewing gum, slim and fit gum.
So what drove the decision to put probiotics in the gum?
We believe that the probiotics are going to have a main role in the future of food, and we've been working with probiotics to introduce them in the chewing gum for many years.
This is not the first probiotic that we tried to introduce in the chewing gum, but it is indeed.
The first probiotic that we've got to introduce and make it work in the consumers.
So how long was this in the making?
For 3 years in total from the beginning to the end to this trade fair.
How did you verify that this is the probiotic that really works?
This probiotic has a lot of scientific evidence behind.
Clinical trials made in human, adults, children, and we also have demonstrated that by chewing the gum with an artificial mouth that we count with, by chewing the gum, the probiotic passes to the saliva.
We count the probiotic in the saliva by PCR and then the probiotic goes to your digestive.
System through swallowing the saliva.
You swallow 1 L of saliva every day.
The probiotic goes to the digestive system and there it activates your metabolic pathways that reduce your visceral fat in the abdomen and therefore your waistline.
This gum is really positioned as a Abdominal fat or sort of like weight loss type gum.
Exactly, we identify four functions for the standard chewing gum, which are take care of your teeth, activate yourself, relax, release some tension, and also.
Not to eat between hours, between meals, and we try to focus on these four functionalities.
And the fourth is to take care of your body, not to eat too much, to be fit, comfortable with yourself.
And in this functionality we focus on this product Slim and fit gum.
Slim, perfect name.
Thank you very much.
Thank you.
