Passina sees opportunities for innovation with passion fruit, so its theme for Anuga was “innovation with passion.” It has developed many drinks with passion fruit, including its Detox Smoothie, which also comes in coconut, mango, turmeric and ginger flavors. The trending ingredients of turmeric and ginger help to fight inflammation, and Joyce Ligtvoet says they are not difficult to combine with juices. Passina’s pink lemonade is sweetened with agave syrup in order to make it a lemonade with no added sugar. In addition, this year the company has created chocolates with passion fruit inside and a dairy concept of cheesecake with passion fruit topping. “In some countries, it’s very popular and very common, but I think it can be explored much more in other countries as well,” Ligtvoet says of passion fruit.