New Product Innovation at Weetabix
16 Mar 2016 | Weetabix
Speaking at the World Food Innovate 2016 in London, Kevin Verbruggen, Head of innovation at Weetabix, outlines the importance of trends from a category dynamic: “Knowing the rules of your category and understanding what it takes to deliver a product is important to the innovation purpose. At Weetabix, we wanted to create and even better breakfast for our consumers,” claims Verbruggen. "Every day, everyone within our teams work on how to make breakfasts better for our consumers, it could be to make it healthier, more filling, more enjoyable, more convenient.”
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