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Kerry: Addressing bi...

Kerry: Addressing bitterness, mouthfeel & GLP-1 taste shifts in sugar reduction

25 Feb 2026 | Kerry

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Sugar taxes and front-of-pack labeling rules are accelerating sweetener innovation. Guillaume Blancher, global portfolio director for Sweetness at Kerry, explains why removing sugar is not simple, and how “sweetness optimization” can help overcome bitterness exposure and thin mouthfeel challenges. He also discusses how GLP-1s are reshaping taste expectations and beverage formulation strategies.

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