Kalsec: Consumers think “beyond the burn”
05 Nov 2024 | Kalsec
Once considered exotic and intimidating, spicy foods have become a mainstream sensation. Mark Staples, VP of Global Marketing and Melissa Laupp, senior marketing manager, Color, Taste and Sensory Solutions, speak to us about the rising consumer preferences for hot and spicy or “swicy” flavor combinations highlighted in the company’s recent survey. They also discuss the importance of earthy and smoky flavor combinations with heat.
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