During HiE, Innova Market Insights caught up with Kerry's EMEA CEO Malcolm Sheil to talk trends, future developments and the importance of taste within the nutritional space. “Taste is linked to nutrition so much, you can’t separate them really from a sustainable long-term standpoint that’s why we link it all together and that’s been our journey for about the last five or six years, reorganizing how we think about things and becoming much more consumer focused. The whole organization needs to be thinking about how we can move with the market base,” he says.