Anuga 2025: Lantmännen Unibake spotlights eye-catching and better-for-you bakery trends
13 Oct 2025 | Lantmännen Unibake
Healthy bakery on-the-go is a top trend driving innovation for Lantmännen Unibake. At Anuga, the bakery group presented breads with a wow factor by creating branding opportunities and using natural colors. Jeroen Demuydt, culinary advisor, also shared how demand from schools and hospitals is driving high-fiber formulations with less sugar and salt.
This is Missy Green with Food Ingredients first at Innuga 2025.
I'm here with Yun, who's the culinary advisor for Lanman.
So Yun, welcome.
Thank you.
So tell us, what are you presenting here today?
So we are presenting a lot of products that we have for the moment are really healthy because we focus a lot on more fiber, less salt, less sugar.
Or really the trends that are working for us now.
Everybody wants to work really fast at speed.
We have the right products for that, the healthy products, and also the products with the flavor is a trend and how to use your product.
You want some examples about it so I can show you.
I turn fast like you have the normal bun here that you can burn your own logo like my logo Pastior or even make like a newfo.
Is an identified food object, so it's a bun, but in another way.
So everybody wants to be surprised at the end.
When you go to the restaurant, you want to be able to say, wow, I never had that.
And that's one of those things people will talk about.
And that's what we're also looking for or helping our customers to do.
So what's inside the UFO?
This is really simple.
I may not say because I made it.
It's a ham and cheese hot.
That's all.
So it's really the ideas behind you in the airports.
You have a little trolley and you want to eat anyway something, so you can eat it almost in your hand and eat it up like that.
That's the idea behind it.
So it's like a panini, a panini or like in Dutch we say toasty.
So that's the same, but then in another shape and yeah, for having the wow factor like we say.
OK, nice.
What about in color innovation?
Color innovations we also do, but not as extreme because, like I said, everything needs to be healthy by us, so we try to have less numbers and our coloration is.
Nature color.
So we have one with beetroot.
The beetroot will be light in color because it's a nature color and not flashy orange or flashy pink.
That means there is some industrial color inside.
So can we see then I need to turn.
So this is what , and it's always convenient also.
It's just open.
You don't need to cut it.
I want to say in Dutch.
You don't need to cut it.
You just defrost and you can straight on work with it.
And we have a new one also that I really like.
It's a pretzel one.
So it's with sesame seeds on.
It's a little bit salty.
So I'm from Belgium.
I'm a beer lover, so this one would go really with a white beer because the flavors go really good together.
OK, so, what kind of health innovations, health innovations, and, yeah, can you show two examples.
So, this one in Germany, everybody knows to put a sausage inside.
And here we have the healthy version with more fiber, less salt inside.
So that's also an innovation on a product that already exists.
So for people, for what we use this a lot is for schools, for hospitals, they will ask more for less salt in the product, more fiber in the product.
The end consumer, if it's the mother, and you make the example of those two, she will choose for that.
If it's the child, of course he will choose for this.
So we try to help everybody's needs in bread, so we do really health, but also a little bit more sweet if the demand is there.
So would you say that the demand for more fiber and less salt is coming more from legislation or from consumers?
Yes.
Like in Belgium, we are less occupied with that or thinking about it, but then you go to the Netherlands, they are farther with that, and I believe in the end we all go there because we need to.
We all want to be more healthy.
We're getting older, so we need to eat more healthy, and it's on us people to help our consumers to do that.
