Alitheon: Tackling food and label fraud with patented AI technology
17 May 2024 | Alitheon
Food and beverage fraud is on the rise and is reportedly costing US$40 billion annually via counterfeits, dilutions, substitution and mislabeling. Roei Ganzarski, CEO of Alitheon, a US-based software company, has developed patented AI technology to digitally ‘fingerprint’ goods and combat label fraud. He delves into the food labeling space and how AI can be used to tackle food fraud.
