AGRANA Beteiligungs-AG

AGRANA Beteiligungs-AG
Friedrich Wilhelm Raiffeisen Platz 1
1020 Vienna



bakery mixes and other bakery products; dairy products - natural and imitation; fibers; flavors and aromas; fruit products - wet; starch and starch products; sugar, syrup and honey; sweeteners (non-sugar)


AGRANA is an internationally-oriented company headquartered in Austria which adds value to agricultural raw materials to produce a wide range of industrial products for the processing sector. Our product portfolio ranges from tailor-made fruit preparations and fruit juice concentrates to customized starch products, sweeteners and sugar. 

AGRANA offers an extensive portfolio of natural products, superior service as well as innovative ideas and expertise for customers worldwide. With our worldwide network of R&D and sourcing specialists, we transform consumer trends into joyful and natural solutions that meet the needs of a dynamic market. 

We guarantee our customers both the traceability of sourced materials back to their origins as well as their availability and quality, e.g. GMO-free or organic. We rely on low-emission technology and make use of nearly 100% of the agricultural raw materials processed. 

AGRANA. The Natural Upgrade. 

Articles On Food Ingredients First
Four cookies with cream between them.


Andfoods leverages fermentation to develop “creamy” alt-dairy from legume seeds

18 Mar 2024 --- New Zealand-based start-up Andfoods has received a US$2.7 million investment for its fermentation technology that extracts plant-based milk from seeds or ‘pulses’ of a... Read More

Chocolate inclusions in a variety of dairy products.


Expanding organics: Natural ingredient trends, health and environmental claims and new legislation drive innovation

06 Mar 2024 --- Globally, consumers are becoming more aware of the environmental and health benefits of organic food and the impact their food choices have on sustainable food supply, as well as... Read More

A cup of ice cream is on the table.


Biofach 2024 live: Agrana uncovers rice-based creamy and savory concepts for organic applications

14 Feb 2024 --- On the first day of the Biofach 2024 trade show in Nuremberg, Germany, we catch up with Michael Wieland, regional innovation manager for Europe at Agrana, who explores the... Read More

Agri scientist.


Green targets: Agrana aligns climate goals for fruit, starch and sugar with Paris Agreement

14 Sep 2023 --- Agrana has received official validation from the Science Based Targets Initiative (SBTi) that its greenhouse gas reduction targets are consistent with the 1.5°C target scenario... Read More

Decadent ice cream dessert.


IFT FIRST: Decadent dairy-free innovation takes culinary spotlight in Chicago

21 Jul 2023 --- Creamy, rich vegan alternatives to cream cheeses, ice cream and custards dotted the show floor of IFT FIRST, which took place in Chicago, US, earlier this week. IFT FIRST is the... Read More


Crafting “super indulgent” ice cream with fruit

12 Sep 2023 --- Agrana presents fruit-forward ice cream concepts inspired by desserts like Southern peach cobbler and spiced banana bread. The company shows how inclusions like the cherry halves in its black cherry bourbon can bring a “fruit identity” to the product. Rachel Grant shares how brands can create unique textural experiences while tapping into new ice cream formats like tiny cones and single-serve portions.


Agrana targets sustainability with plant-based ice creams and yogurt innovations

20 Feb 2023 --- Michael Wieland, regional innovation manager for Agrana, presents the company's latest developments at Biofach 2023, showcasing plant-based ice creams such as vegan coconut with red berries and chai spices, a sustainable, creamy hemp vanilla yogurt and new breakfast options. He also talks about savory options such as tomato lentil and bell pepper cashew spreads.


“Act for Future:” Agrana Fruit flags growing sustainability concerns among consumers

19 Oct 2020 --- Agrana Fruit has published its latest trend blog entitled “Act for Future,” which focuses on developing future-proof sustainability solutions. In 2019, 87 percent of consumers expected companies to invest in sustainability – 22 percent more than in the previous year, according to data from Innova Market Insights. This year, global consumers have become even more concerned about environmental issues due to the COVID-19 pandemic. Melanie Sturm, Agrana Fruit's global market & consumer insights manager, shares insights on the issues surrounding sustainability.


Customers are increasingly demanding plant-based options

02 Dec 2019 --- Agrana was highlighting its plant-based options at the show and how its technologies, such as High Pressure Processing (HPP), are able to mask the off-notes of plant-proteins and offer a nutritional benefit. The request for plant-based products are increasing, Michael Wieland says, and companies are seeking to offer plant-based options next to traditional ones.


Oat milk as a trending beverage

30 Jul 2019 --- Agrana presented several concepts featuring oat milk, including a cold brew with an oat milk base, a cinnamon toast cereal and a protein enriched plant-based dairy alternatives, with pea-based, hemp-based solutions. “We are really seeing a lot of movement into oat because of how close it is to milk. If you look at soy, it was further away, but now we are seeing more movement within the almond milk and coconut milk space, with oat milk really emerging as a rising star,” Felicia Francisco at Agrana notes. The company also presented an oat milk with salted caramel, as well as various fruit-containing concepts, including high pressure processed raspberry, peach and mango options.

Technical Papers

How to Double Productivity of Raspberry Tartlets

16 Feb 2016 --- In the quest for increased efficiency, a major European industrial bakery partnered with his fruit supplier to reduce production time, limit raw material loss and guarantee constant quality of his tartlets. Creativity in an industrial context with a stunning result: productivity doubled.


The Week in Business (12 July 2016

11 Jul 2016 --- France's Danone is to buy WhiteWave Foods, the US organic food maker, in a $12.5bn deal including debt. The acquisition of WhiteWave, based in Colorado, marks Danone’s biggest deal in the past 10 years. The world’s biggest yogurt maker said it would pay shareholders in WhiteWave $56.25 per share in cash. Shares in WhiteWave were valued at $47.4 at the time the deal was announced, valuing the company at $8.33bn. Other companies mentioned are ABF, Agrana, Barry Callebaut and Bunge.