06 Feb 2020 --- Storytelling is a trending means of portraying brand narrative and values with clients and customers alike. Among the bustle at the sweets and confectionery trade show ISM and ProSweets 2020 hosted in Cologne, Germany, FoodIngredientsFirst spoke with three chocolate-oriented companies who presented different ways of using storytelling as a key marketing tool to boost their sustainability product profiles and captivate the hearts, minds and stomachs of all chocolate lovers.